Terms of Use

1. Who we are

This website and the Aivelop service are operated by Aivelop Ltd, a company registered in England and Wales.

By using this website or the Aivelop service you agree to these terms. If you do not agree, please do not use the website or service.

2. Using this website

You may use aivelop.co.uk for lawful purposes only. You agree not to:

• Use the website in any way that breaches applicable law or regulation
• Transmit unsolicited or unauthorised advertising or promotional material
• Attempt to gain unauthorised access to any part of the website or its underlying systems
• Introduce viruses, trojans, or other malicious code
• Scrape, harvest, or extract data from the website without our written consent

We reserve the right to restrict or suspend access to the website at any time without notice.

3. The Aivelop service — scope and limitations

Aivelop is a patient enquiry recovery and communication support service for healthcare clinics. It is designed to help clinics follow up missed calls, capture patient enquiries, send appointment reminders, and request reviews.

Specifically, the Aivelop service:

• Responds to patient enquiries using wording pre-approved by the clinic
• Collects only the information needed to route an enquiry (name, contact details, enquiry type)
• Flags and passes clinical, urgent, sensitive, or complaint-related messages to the clinic's human team
• Does not make clinical decisions, diagnose conditions, or recommend treatments
• Does not access, process, or store medical records

The service is provided subject to a separate service agreement between Aivelop Ltd and the clinic. These terms of use apply to use of this website and do not supersede the service agreement.

4. Use of WhatsApp and Meta services

The Aivelop service uses the WhatsApp Business Platform, operated by Meta Platforms Ireland Limited. By using the Aivelop service, clinic clients acknowledge that:

• Messages sent via the Aivelop system are transmitted through Meta's WhatsApp Business API
• Use of the WhatsApp channel is subject to WhatsApp's Business Policy and WhatsApp's Privacy Policy
• Message templates used for outbound messaging must comply with Meta's template guidelines and are subject to Meta's approval
• Aivelop Ltd operates as a WhatsApp Business Solution Provider (BSP) or works with an authorised BSP to access the WhatsApp Business Platform
• Clinic clients must not use the Aivelop service to send spam, unsolicited messages, or messages that violate Meta's policies

Aivelop Ltd is not responsible for the availability, performance, or policy decisions of Meta or WhatsApp. Meta may suspend or terminate access to the WhatsApp Business Platform at any time in accordance with its own terms.

5. Clinic responsibilities

Clinics using the Aivelop service are responsible for:

• Patient consent: Ensuring that patients have consented or have a lawful basis to receive WhatsApp messages from the clinic, in accordance with UK GDPR and applicable communications law
• Approved wording: Reviewing and approving all message wording used by Aivelop before it is deployed in patient-facing communications
• Regulatory compliance: Ensuring their use of the Aivelop service complies with all applicable healthcare regulations, including CQC requirements and NHS guidelines where relevant
• Human oversight: Maintaining human oversight of all clinical, urgent, and sensitive patient communications — Aivelop flags these messages for staff review but the clinic team is responsible for acting on them
• Accurate information: Providing accurate business information, approved message content, and timely responses to flagged messages

6. Intellectual property

All content on this website — including text, graphics, logos, and the Aivelop name and brand — is the property of Aivelop Ltd or its licensors and is protected by UK and international copyright and intellectual property law.

You may view, print, and download content from this website for your own personal, non-commercial reference. You may not reproduce, distribute, modify, or create derivative works from any content on this website without our prior written consent.

The Aivelop logo and name are trade marks of Aivelop Ltd. Nothing on this website grants any licence to use them.

7. Disclaimers and limitation of liability

Website content

This website is provided for general information only. While we take reasonable steps to ensure accuracy, we make no warranties or representations about the completeness, accuracy, or fitness for purpose of any content on this website.

Service limitation

To the fullest extent permitted by law, Aivelop Ltd shall not be liable for:

• Any clinical outcome, patient harm, or missed diagnosis arising from use of the Aivelop service — the service does not provide clinical care
• Any loss or damage arising from a patient not receiving, or misinterpreting, an automated message
• Service interruptions caused by Meta, WhatsApp, third-party platforms, or internet infrastructure outside our reasonable control
• Any indirect, consequential, or special loss arising from use of the website or service

Medical disclaimer

Third-party links

This website may contain links to third-party websites. We are not responsible for the content or practices of those websites and linking does not imply endorsement.

8. Governing law

These terms are governed by the laws of England and Wales. Any disputes arising from these terms or use of the website or service shall be subject to the exclusive jurisdiction of the courts of England and Wales.

If any provision of these terms is found to be unenforceable, the remaining provisions shall continue in full force and effect.

9. Changes to these terms

We may update these terms from time to time. The date at the top of this page shows when they were last updated. Continued use of the website or service after changes are posted constitutes acceptance of the updated terms.

Material changes affecting active clinic clients will be communicated by email with reasonable notice.

10. Contact

If you have any questions about these terms, please contact us: